Shimano Europe and Rapala Corporation have agreed a new UK distribution strategy for Dynamite Baits, which will see the brand supplied direct to retailers.
An official statement said the move was designed to align with the changing dynamics of the UK fishing bait market and to maximise the potential of the brand in the UK.
With effect from October 1st, dealers will see a change in the UK distribution strategy for Dynamite Baits, one of the most popular fishing bait brands in Europe, which also specialises in top quality match ground baits, liquid additives and huge variety of pellets.
In the UK only, the Dynamite Baits brand will come under the control of the same-named limited company.
All other Rapala brands including Carp Spirit, Rapala, Storm, Sufix and Blue Fox will continue to be distributed by Shimano UK.
Cor Ax, managing director at Shimano Europe Fishing Holding, said: “Shimano would like to thank Rapala and Dynamite Baits for the successful partnership we have enjoyed in UK over the last five years. We wish Dynamite Baits every success for the future. Other Rapala brands continue to be an important part of our UK distribution portfolio.”
Jean-Philippe Nicolle, Dynamite Baits’ managing director: “We have enjoyed working in partnership with Shimano in the UK for the last five years.
“We recognise that in today’s market place, the best model for bait is factory to retailer direct which allows the best products, prices and customer service also in the future; 2017 is the year to watch. It will be a great year for Dynamite with lots of new and exciting things happening.”